Visual Identity - Longhair
Here is the visual ID brought down to the business card. The typographical approach to the design proved to be very flexible in both print and on the web. This work could have been printed in 2 colors — a Pantone yellow and a black ink — but we chose to gang the business cards with postcards & a few other things making the economies of scale for the print run large enough allowiing us to print it in CMYK on an uncoated satin sheet. >>
