Advertising - Testimonial Ad Series
A series of advertisements for BIAS's audio software products. They appeared in MIX, Electronic Musician and Pro Audio Review magazines in 2005. >>
A series of advertisements for BIAS's audio software products. They appeared in MIX, Electronic Musician and Pro Audio Review magazines in 2005. >>
If a product can live up to strong claims then testimonial focused advertising could be an effective ad campaign tool.
The ads here are effective. They captialize on industry buzz using comments by respected professionals in their profession.
The Serafine endorsement of SoundSoap Pro is a good example of a well-weighted endorsement that is believable.
The approach of the design for BIAS Peak 4 & SoundSoap Pro bolsters the approach presenting a style that visually tells a similar story helping to support the advertiser's claim.
The photo of George Massenburg in the center ad was done by Max Crace. His photography is excellent on a lot of levels. Go see for yourself at maxcrace.com
©2010 Electricstone Design, Andrew Stone.
